Simply hours after Elon Musk’s AI firm, xAI, unveiled the newest model of its AI mannequin, Grok 3, X has considerably elevated the price of its top-tier Premium+ subscription plan. The value hike sees the month-to-month payment rise to almost $50 per thirty days, a pointy bounce from earlier charges.
In response to X’s up to date premium plans help web page, the new Premium+ pricing within the U.S. is now set at $40 per thirty days or $350 per yr. However the surge isn’t restricted to simply the U.S.—worldwide markets have additionally been affected.
For instance:
- United Kingdom: Month-to-month value jumped from £17 to £35
- France & Germany: Elevated from €21 to €38 per thirty days
One other Steep Worth Hike in Simply Months
This marks the second main worth improve for X’s Premium+ plan in current months. Again in December, the corporate raised the month-to-month payment from $16 to $22, which means that with this newest adjustment, the value has greater than doubled inside a number of months.
Grok 3 Options Cut up Between Premium+ and SuperGrok
Whereas X Premium+ subscribers will acquire entry to a few of Grok 3’s options, key superior capabilities, similar to “deep search” and “enhanced reasoning,” shall be accessible completely below a brand new SuperGrok plan by means of the Grok app. This means that xAI is segmenting its AI companies, probably pushing customers towards higher-tier subscriptions for full entry.
Complicated Pricing & Checkout Discrepancies
Including to the confusion, customers have reported inconsistencies in X’s pricing throughout completely different pages:
- The help web page lists Premium+ at $50 per thirty days, but…
- The sign-up web page exhibits $48.40 per thirty days
- The ultimate checkout web page, nonetheless, expenses solely $40 per thirty days
- The annual plan fluctuates between $395 and $477.95, relying on the place customers test
This lack of pricing readability might result in frustration amongst subscribers, particularly these contemplating whether or not the AI-powered perks of Grok 3 justify the price.
Is the Worth Hike Justified?
Musk’s imaginative and prescient for X has all the time revolved round AI integration, content monetization, and platform sustainability. With Grok 3 being positioned as a direct competitor to OpenAI’s ChatGPT and Google’s Gemini, X is probably going betting that customers pays a premium for AI-driven options. Nonetheless, with steep worth hikes and inconsistent pricing, will X danger alienating its present subscribers?
For now, customers should determine whether or not Grok 3’s capabilities justify the brand new Premium+ prices—or if cheaper AI options present a greater deal.