Aston Martin Aramco System One Group has introduced a multi-year partnership with Coinbase, marking Coinbase’s debut in System One.
The deal is notable for being absolutely transacted in USDC (USDC), a stablecoin pegged to the U.S. greenback. That is the primary time a System One workforce has disclosed receiving full cost for a partnership in stablecoin.
Coinbase branding will likely be displayed on the halo and rear-wing finish plates of the AMR25 race automotive, in addition to on the racing fits of drivers Fernando Alonso and Lance Stroll all through the season.
The partnership goals to advertise Coinbase’s mission of driving world crypto adoption and financial freedom. Moreover, Aston Martin Aramco will discover onchain fan engagement alternatives.
Jefferson Slack, Managing Director of Industrial at Aston Martin Aramco, highlighted the progressive nature of the deal.
“This partnership exhibits the belief and confidence we place in Coinbase’s experience as a pacesetter in digital finance. By transacting this deal absolutely in USDC, we’re signalling our dedication to innovation, constructing a sustainable, forward-thinking relationship with Coinbase.”