Regardless of final week’s hypothesis that DeepSeek’s developments may usher in an period of diminished AI budgets, there’s no indication that Huge Tech is slowing down. They’re accelerating their investments.
Amazon is the latest large to unveil an unlimited AI-focused investing plan, anticipating over $100 billion in capital expenditures for 2025. In response to CEO Andy Jassy, the “overwhelming majority” of that funding will probably be piped into bettering AI capabilities inside its cloud division, AWS. Jassy made this declaration amid Amazon’s fourth-quarter revenue name on Thursday.

To place that determine into perspective, Jassy highlighted that Amazon’s capex investing in This autumn 2024 got here to $26.3 billion—a quantity he mentioned is a “moderately consultant” indicator of the corporate’s annualized consumption for 2025. Simple arithmetic means that multiplying that quarterly spending by 4 brings Amazon’s complete anticipated capex to roughly $105.2 billion for the yr.
This marks a considerable leap from the $78 billion Amazon spent in 2024, emphasizing the corporate’s aggressive AI growth.
Decrease AI Prices Received’t Damage Income—They’ll Drive Extra Demand
Amazon dismissed issues that falling AI prices may undercut its income. As a substitute, Jassy argued that as AI turns into extra inexpensive, demand will solely improve—benefiting AWS, which already boasts a wide selection of AI-powered providers.
“Typically individuals assume that if the price of a know-how element drops, general tech spending will shrink. However we’ve by no means seen that occur,” Jassy defined, likening at this time’s AI increase to the early days of the web and cloud computing, the place decrease prices spurred even higher adoption.
Huge Tech’s Relentless AI Funding
Amazon isn’t alone in its forceful AI investing spree. Different tech monsters are making comparable strikes, strengthening the conviction that AI’s falling prices will gasoline much more ventures, not much less.
Final week, Meta CEO Mark Zuckerberg declared that the corporate plans to contribute “a whole lot of billions” into AI over the long run, with at the least $60 billion distributed for 2025 alone—primarily to assist its creating AI framework and deduction requests over its huge consumer base.
In the meantime, Alphabet (Google’s mother or father firm) has expanded its capital use projection for 2025 by a surprising 42%, pushing it to $75 billion. CEO Sundar Pichai justified the enhance by stating that decrease AI prices will “make extra use circumstances possible,” resulting in expanded adoption.
Microsoft can also be following swimsuit, with plans to spend $80 billion on AI information facilities in 2025 alone.
Microsoft CEO Satya Nadella even referenced Jevons Paradox—an financial idea suggesting that technological effectivity enhancements usually result in elevated demand somewhat than diminished consumption. As the controversy over DeepSeek’s potential impression on AI pricing heated up, Nadella tweeted a hyperlink to the Wikipedia web page on Jevons Paradox, reinforcing the concept that AI’s rising effectivity will solely drive additional adoption.
Whether or not this concept will maintain for Huge Tech’s AI ambitions stays to be seen. However for now, there’s no indication of a slowdown in AI investments—solely an acceleration.
